Morningside Academy, a nonprofit founded in 1980, provides a laboratory school and demonstration site for students who benefit from explicit instruction in the foundation skills of reading, writing, and mathematics. The Morningside Model of Generative Instruction leads to mastery and fluency. Thinking, reasoning and organizational repertoires are also developed in a systematic way. We have a “students first” perspective. The Morningside Teachers’ Academy provides professional development and coaching to schools and agencies around the world.
Hiring Now: Director of Admissions & Marketing
Position Summary:
Morningside Academy seeks a warm, personable, and relationship-oriented Admissions and Marketing Director who excels at recruiting and connecting with families, actively guides them through the admissions process, and is persistent in securing commitments. The ideal candidate is an enthusiastic relationship builder and self-starter, with strong communication skills and a background in sales, admissions, or another client-facing role. This person will serve as an important first point of contact for prospective families, helping them understand the value of a Morningside education while building trust and creating a welcoming experience from the first interaction. The Admissions and Marketing director is ultimately responsible for meeting the enrollment goals set forth by the Board of Directors. The Admissions and Marketing Director is responsible for leading the school’s enrollment, marketing, communications, and community engagement efforts across full year and summer school. As the primary ambassador for the school, this position builds relationships with prospective and current families, develops strategic marketing initiatives, and manages the school’s public presence.
Primary Responsibilities:
- Achieve enrollment goals
- Be a leader and self-starter across responsibilities
- Build and maintain partnerships with related educational institutions
- Direct all marketing efforts related to recruitment
- Social media manager
Outcome Measures:
- Achievement of enrollment and retention goals.
- Growth in inquiries, applications, and family engagement.
- Increased visibility and positive recognition of the school within the community.
- Increased engagement across social media platforms.
- Positive experiences for prospective, current, and alumni families that reinforce long-term connections to the school, as measured by survey data.
Recruitment, Admissions, Enrollment:
- Lead all aspects of the admissions process from initial inquiry through enrollment and new family onboarding.
- Serve as the primary contact for prospective families, providing exceptional customer service throughout the admissions journey.
- Conduct tours, family interviews, classroom visits, and admissions events.
- Conduct and document initial interviews with families (call ins).
- Observe students during classroom visits.
- Gather information from classroom teachers about student visits.
- Coordinate with Leadership on final enrollment decisions.
- Maintain and update a carpool map for families.
- Actively coordinating carpools, “walking buses”, and other strategies for commuter families.
- With current and alumni families, coordinate and co-host information sessions for prospective families in certain geographic areas.
- With the school psychologist, coordinate student assessments on visit days. Assist with conducting assessments as needed.
- Collaborate with Leadership regarding tuition assistance and enrollment planning.
- Lead annual re-enrollment efforts and develop strategies to support student retention.
- Collect and file all enrollment information, including student information paperwork, liability waivers, and immunization records prior to student’s first day.
- Maintain accurate admissions records, enrollment data, and enrollment statistics/trends.
- Monitor enrollment trends and prepare reports, projections, and recommendations for Leadership.
- Maintain and update historical data and compare trends across years.
- Collect referral data (where families hear about us) and make recruitment and marketing decisions based on that information.
- Maintain an alumni database and facilitate ongoing communication efforts with alumni, including annual surveys and coordination of alumni events.
- Participate in occasional evening and weekend admissions and enrollment events throughout the year.
Marketing and Communications:
- Develop and implement an annual marketing and communications plan aligned with enrollment and strategic goals.
- Manage admissions and marketing budgets in collaboration with the Executive Director.
- Evaluate effectiveness of marketing campaigns and share data with leadership.
- Develop print and digital marketing materials, physical brochures, advertisements, etc.
- Write and distribute newsletters, email communications, and other school communications.
- Plan, create, and publish engaging content across the school’s social media platforms.
- Create and publish engaging content geared toward recruitment.
- Develop an annual social media calendar highlighting student learning, school events, faculty, and community life.
- Solicit and publish additional social media content created by Leadership related to daily life at Morningside, Morningside Press, Morningside Teachers Academy, Morningside Summer Institute, and The Wing Institute at Morningside Academy.
- Monitor engagement and analytics to strengthen the school’s online presence.
- Capture stories, photos, and videos that authentically showcase the school’s mission and culture.
- Ensure all communications reflect the school’s values.
Advancement and Annual Giving Communications:
- Partner with Leadership to support annual giving initiatives by assisting with:
- donor acknowledgments, annual reports, and recognition materials; and
- marketing and communications for fundraising events and community campaigns.
Community Engagement and Events:
- Providing support at the front gate for arrival and dismissal to provide a point of connection with families and maintain relationships for retention.
- Welcome new families and foster a strong sense of belonging within the school community.
- Plan and coordinate open houses, admissions events, and community outreach programs.
- Support and attend all school-wide events by assisting with promotional materials and communications.
- Build and maintain a database of other professionals (psychologists, psychiatrists, educational consultants).
- Build relationships with feeder schools, local organizations, community partners, and other professionals.
- Schedule visits with other private schools, invite schools to visit, visits with NPAs invite other professionals for visits.
- Attend open houses of other private schools and NPAs.
- Attend educational fairs, private school fairs, NPA fairs, etc.
- Develop parent ambassador and referral programs that strengthen recruitment efforts.
Other duties as assigned.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Education, Business, or a related field.
- Three or more years of experience in admissions, enrollment management, marketing, communications, or a related field; independent school or nonprofit experience preferred.
- Outstanding interpersonal, written, and verbal communication skills.
- Strong presentation and public speaking abilities.
- Demonstrated success managing multiple projects simultaneously.
- Strong organizational skills and attention to detail.
- Ability to analyze data and translate insights into effective recruitment strategies.
- Ability to work occasional evenings and weekends for admissions and community events.
- Self-starter able to generate and follow through on new initiatives to drive recruitment and enrollment.
Salary and Benefits:
- $75,000-$85,000 annual salary
- Kaiser Permanente Health Insurance – 100% of premiums paid
- Health Reimbursement account to cover all copays/expenses – no out of pocket healthcare expenses!
- Delta Dental Insurance
- Fitness benefit
- Transportation benefit
- Optional 403(b) retirement account
General Physical Requirements:
- Standing and Walking: Remaining on your feet or moving around a room for several hours a day. Moving throughout campus to conduct tours. Going up and down multiple flights of stairs several times a day.
- Bending and Reaching: Stooping, kneeling, or crouching to assist students, plug in equipment, or access low storage.
- Lifting: Carrying books, supplies, or equipment weighing up to 50 lbs.
- Communication: Clear speaking and acute hearing to converse with students, families, and to monitor safety.
- Vision: Close and distance vision to read documents and supervise groups of children.
Teaching Faculty
There are currently no Faculty openings for the 2026-2027 school year. However, if you would like to be considered for future openings, please feel free to email your CV to careers@morningsideacademy.org.
As a laboratory school and demonstration site dedicated to investigating best practices in education, Morningside places a high premium on professional development and teacher coaching of early career educators. As a result, joining the faculty at Morningside is a unique experience!
Our faculty enjoy 7 days of professional development during a typical school year and every Wednesday, students are dismissed early in order for teachers to participate in a 2.5 hour seminar.
Initial training on the Morningside Model of Generative Instruction occurs during our annual Morningside Summer Institute. Teachers then receive ongoing training during professional development and seminar sessions. Additionally, teachers receive frequent, in-classroom coaching from Morningside coaches.
Most faculty commit to teaching at Morningside for 3-5 years, in order to develop fluency at implementing all components of the Morningside Model of Generative Instruction, and to receive specialty training and coaching in advanced topics such as teacher coaching, instructional design, and research strategies. After gaining such valuable experience and professional development, faculty members work with teacher coaches on subsequent career steps. Some faculty take what they’ve learned to other public and private schools, while others start their own agencies applying MMGI to other populations, or bring MMGI to completely different fields. May teachers also decide to pursue further graduate education and research opportunities.
All faculty members at Morningside initially teach Reading, Writing, Math, and Think Aloud Problem Solving (TAPS). Successful Morningside teachers demonstrate a strong desire to learn and receive feedback. While experience with educational best practices is preferred, we will teach you how to make the most of research-based teaching practices.
Compensation
- Entry salary is based on experience and competitive with local private schools
- Performance based salary increases
- We pay your Kaiser Permanente health care premiums and out-of-pocket expenses. No health care costs!
- Delta dental
- Health and Fitness Reimbursement
- Parking spot or alternative transportation reimbursement
- Optional 403(b) retirement plan
Our hiring process consists of multiple interviews, your opportunities to observe Morningside classes, your sample lesson with our students, and our final interview.
Morningside Academy is a 501c3 not-for-profit corporation, founded in 1980. Morningside is also an equal opportunity employer. Minorities and women are encouraged to apply.
Morningside Academy
1605 17th Ave.
Seattle, WA 98103
Phone: (206) 709-9500
Fax: (206) 709-4611
For consideration, email your resume, cover letter, a statement telling us why you would be a good fit in a school environment (can be same document as cover letter but must be on separate page), and three professional references to careers@morningsideacademy.org